Client: Elite Screens — a projection screen manufacturer.
Challenge
Elite Screens' YouTube channel carried years of genuinely useful product and installation videos, but titles, descriptions, and thumbnails weren't built around what buyers were actually searching for — leaving most of that video library undiscovered outside of the existing subscriber base.
Approach
- Rebuilt video titles and descriptions around real buyer search terms (product names, use cases, installation questions) instead of internal product-line naming
- Organized the back catalog into category-based playlists so viewers land on related videos instead of leaving after one view
- Optimized thumbnails and calls-to-action to improve click-through from search and suggested placements
- Cross-linked relevant videos from the main website's product pages to reinforce topical relevance in both directions
Result
1.26M
Views in 2025
+70%
View growth YoY
+123%
Watch time growth YoY
+8.5K
Subscribers gained (2025)
The channel closed 2025 with 1.26M views — up 70% year-over-year — and 16.6K hours of watch time, up 123% over the prior year.
That growth has continued into 2026, with the channel already well on pace against the prior year's baseline.
