Blog

Writing on AI SEO, GEO, and technical search strategy.

Split screen of VS Code and an AI coding assistant working on a website's SEO structure

October 23, 2026

Building an SEO-Optimized Website with VS Code and Claude

A practical technical SEO workflow for building a site that's fast and indexable by default using VS Code and an AI coding assistant like Claude — not retrofitted after launch.

A local plumbing business storefront connected to structured data and an AI citation notification

October 16, 2026

How Local Businesses Can Get Cited in ChatGPT and Gemini

How ChatGPT and Gemini actually surface local businesses in answers, what makes a business more likely to get cited, and a practical GEO checklist for plumbers, roofers, and other local service businesses.

Browser windows showing a link opening in a new tab versus the same tab, with a bounce rate chart

October 9, 2026

The SEO Impact of Opening External Links in a New Tab

Does opening external links in a new tab affect SEO? The direct answer, the real technical risk (window.opener), and why manual link configuration beats a global rule.

October 8, 2026

Using AI Prompts to Optimize a Google Business Profile

A copy-paste ChatGPT and Claude prompt for optimizing a Google Business Profile, plus a practical checklist — built for local business owners, not generic AI advice.

Local SEO strategy dashboard for HVAC, plumbing, and roofing companies showing map pack rankings and lead call volume

July 28, 2026

SEO for HVAC, Plumbing, and Roofing Companies: What Actually Works

A practical SEO playbook for HVAC, plumbing, and roofing companies — what actually moves the Map Pack and call volume, based on real home-services lead-generation work.

White label SEO partnership model showing fulfillment and execution feeding into a client-facing branded agency

July 24, 2026

White Label SEO Explained: How It Works and Who It's For

What white label SEO is, how white label SEO partnerships actually work day-to-day, and how to evaluate a white label provider before handing them client work.

Comparison of traditional SEO versus Answer Engine Optimization, showing a direct AI-generated answer and knowledge graph

July 20, 2026

What Is Answer Engine Optimization (AEO)? A Practical Guide

Answer Engine Optimization (AEO) explained: what it is, how it differs from traditional SEO and GEO, and a practical checklist for getting your content selected as a direct answer.

Technical SEO checklist for 2026 covering Core Web Vitals, schema markup, crawlability, and generative search optimization

March 5, 2026

Technical SEO Checklist 2026

A practical, current technical SEO checklist covering crawlability, indexability, Core Web Vitals, structured data, and AI crawler access.

Diagram showing a website's content flowing into AI citation optimization and out to ChatGPT, Gemini, Perplexity, and Google AI Overview

February 24, 2026

AI Citation Optimization Explained

What it actually takes to get your brand or content cited by ChatGPT, Perplexity, and Google AI Overviews — and how to measure it.

February 10, 2026

How GEO Works: Generative Engine Optimization Explained

A practical breakdown of how Generative Engine Optimization works — how AI search tools retrieve, evaluate, and cite content, and what that means for your SEO strategy.