Writing on AI SEO, GEO, and technical search strategy.

July 28, 2026

SEO for HVAC, Plumbing, and Roofing Companies: What Actually Works

A practical SEO playbook for HVAC, plumbing, and roofing companies — what actually moves the Map Pack and call volume, based on real home-services lead-generation work.

July 24, 2026

White Label SEO Explained: How It Works and Who It's For

What white label SEO is, how white label SEO partnerships actually work day-to-day, and how to evaluate a white label provider before handing them client work.

July 20, 2026

What Is Answer Engine Optimization (AEO)? A Practical Guide

Answer Engine Optimization (AEO) explained: what it is, how it differs from traditional SEO and GEO, and a practical checklist for getting your content selected as a direct answer.

March 5, 2026

Technical SEO Checklist 2026

A practical, current technical SEO checklist covering crawlability, indexability, Core Web Vitals, structured data, and AI crawler access.

February 24, 2026

AI Citation Optimization Explained

What it actually takes to get your brand or content cited by ChatGPT, Perplexity, and Google AI Overviews — and how to measure it.

February 10, 2026

How GEO Works: Generative Engine Optimization Explained

A practical breakdown of how Generative Engine Optimization works — how AI search tools retrieve, evaluate, and cite content, and what that means for your SEO strategy.