Client: The Expert Gate Company.
Challenge
The site had decent content but three technical issues were quietly capping its growth: 23 pages sitting unindexed, an outdated and unlicensed Elementor installation creating a security risk, and slow page load times dragging on both user experience and rankings.
Approach
- Diagnosed why 23 pages were showing as "discovered — currently not indexed" and resubmitted all of them to Google
- Upgraded to a fully licensed, up-to-date Elementor Pro installation, removing the security risk and restoring plugin support
- Installed and configured WP Rocket premium caching to fix slow load times
- Tracked all of it monthly against a Semrush-based baseline
Result
87 → 133 (+53%)
Ranking keywords
137 → 184 (+34%)
Monthly organic traffic
$779 → $1,800/mo
Traffic value
88%
Site Health Score
23 → 0
Unindexed pages
In two months, ranking keywords grew 53%, organic traffic grew 34%, and the estimated monthly traffic value more than doubled — all three moving together, which is the clearest sign that the technical fixes and content were reinforcing each other rather than one masking a problem in the other.
The 23 pages that were previously invisible to Google are now fully indexed, with the outdated plugin and slow load times resolved alongside it.
