Local Businesses

Technical SEO Foundation & PWA Setup for Fresh Auto Care

Client: Fresh Auto Care — mobile alloy wheel refurbishment, valeting, and detailing (UK).

Challenge

Fresh Auto Care's site had no analytics or search tracking in place, no sitemap submitted to Google, and no performance optimization — common gaps for a growing local service business that hasn't had a technical SEO pass yet.

Approach

  • Set up Google Analytics and Google Search Console, and submitted the XML sitemap for indexing
  • Installed and configured caching (WP Rocket) to improve load times
  • Set the site up as an installable Progressive Web App for Android and desktop, so returning customers could add it to their home screen like a native app
  • Ran a full on-page SEO pass across meta titles, structure, and mobile responsiveness

Result

86/100

SEO Score

8

Optimized checks

7

Improvements found

Indexed

Sitemap status

The site scored 86/100 on a full SEO audit, with a submitted sitemap successfully crawled and indexed by Google.

SEO audit score of 86/100 for Fresh Auto Care with sitemap successfully indexed
Full-site SEO audit — 86/100

The site was also set up as an installable web app, giving mobile visitors a one-tap "add to home screen" option — a small technical detail that improves repeat-visit engagement for a service business people call back seasonally.

Fresh Auto Care install-app prompt on mobile Chrome, showing the site set up as an installable Progressive Web App
PWA install prompt on Android