Building a Technical SEO Foundation for Humans On Wheels

Client: Humans On Wheels — mobility scooters and mobility equipment retailer.

Challenge

As a young domain, Humans On Wheels had almost no organic footprint and no structured tracking in place to know what was and wasn't working.

Approach

• Set up Google Analytics tracking and began monthly reporting
• Ran a full on-page SEO audit covering meta information, page structure, and content quality
• Monitored Core Web Vitals and site speed to keep the technical foundation solid as content was added

Result

Within a month of tracking, the site was pulling in 3,472 users and 3,805 sessions, with an 80% overall SEO score and a clean technical foundation to build on.