Client: Sequoia Flooring Inc. — flooring contractor, Los Angeles, California.
Challenge
Sequoia Flooring needed to show up consistently across its full service radius, not just near its physical address — the difference between winning a handful of nearby jobs and covering an entire metro area's worth of flooring searches.
Approach
- Optimized Google Business Profile categories and service listings around the specific flooring services offered (installation, refinishing, sanding, hardwood)
- Ran geo-grid rank tracking across a 49-point grid covering the full service area to validate real-world visibility, not just rank at one address
- Re-scanned monthly to catch and fix any radius where visibility dropped
Result
9 → 1
"Flooring Los Angeles" avg rank
#1.2
"Flooring contractor"
#1
"Wood floor installation"
49 / 49
High-ranking grid points
In July 2023, "Flooring Los Angeles" averaged a Map Rank of 9 across the service grid, with visibility dropping off sharply outside the immediate area (the red and orange points).

By September, the same grid for "Flooring contractor California" showed an average Map Rank of 1, with all 49 tracked points ranking in the top position — full green coverage across the entire service area.
