GEO
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) services focus specifically on earning visibility and citations inside generative answer engines — Google AI Overviews, ChatGPT, Perplexity, Gemini, and Microsoft Copilot — where the goal is being the source an AI chooses to cite.
What's included
Frequently asked questions
GEO is the practice of optimizing content specifically for generative AI search experiences — AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot — so that AI systems surface and cite your content when generating answers.
GEO work typically spans Google AI Overviews, ChatGPT search, Perplexity AI, Google Gemini, and Microsoft Copilot, since each has slightly different crawling, retrieval, and citation behavior.
Through direct testing of target queries across AI platforms, brand/citation mention tracking, and monitoring referral traffic from AI assistants in analytics — alongside the underlying technical and content signals that make citation possible.